Luxury Coffee Cart at Aspen Watch Week with Zenith Watches
When Zenith Watches celebrated 160 years of Swiss craftsmanship at Aspen Watch Week, they wanted an experience that matched the prestige of their brand. At the center of the activation inside Betteridge at The Little Nell Hotel, Flipside Coffee brought in a fully branded espresso cart to fuel the celebration — and it quickly became the gathering place for watch enthusiasts all week long.
A Brand Activation in the Heart of Aspen
Aspen Watch Week is a destination for collectors and connoisseurs of fine timepieces. Zenith, a Swiss luxury brand with a storied history of innovation, partnered with Betteridge to host an exclusive pop-up inside The Little Nell, Aspen’s legendary five-star resort.
To complement the sophistication of the event, Zenith brought in Flipside Coffee to create a branded mobile espresso bar experience that combined craft coffee with luxury branding.
Flipside’s Role
Our custom coffee cart was fully decked out in Zenith branding, creating an elegant focal point that drew guests into the store. On the menu: a curated espresso bar featuring handcrafted lattes, cappuccinos, and americanos.
The most unique feature was our custom latte printing, which showcased the number “160” — a nod to Zenith’s milestone anniversary. Rather than simply stamping logos, Zenith used this tool to tell a brand story, highlighting the heritage and longevity of their company in a subtle yet memorable way.
Behind the Scenes
The cart became more than just a coffee stop — it became a hub for watch lovers. Collectors and fans lingered around the cart, talking about Zenith’s history, comparing models, and sharing their passion for horology. Guests continually commented that it was “the best coffee in Aspen”, which only amplified the buzz around the event.
Between the beautiful branding, the Instagram-worthy lattes, and the world-class coffee, the cart created an atmosphere that elevated the entire activation.
The Results
The activation was a resounding success:
Guests stayed longer and engaged more deeply with the brand.
Watch enthusiasts gathered naturally around the cart, turning it into the social center of Aspen Watch Week.
The Zenith team was thrilled, calling the coffee cart a perfect complement to their luxury experience.
Here’s what one guest had to say:
“The best people serving the best coffee. We recently partnered with Flipside for one of our events and it was such a hit! We hope to work with them again in the future!”
— Martina Valenzuela, Zenith Watches
Why Coffee Carts Elevate Brand Activations
When luxury brands activate at events, every detail matters. A coffee cart is more than a beverage station — it’s a conversation catalyst. At Aspen Watch Week, the Zenith cart became the gathering spot for watch lovers. For other brands, the cart can be tailored to match their story — through custom cups, menu design, latte printing, or even specialty drinks that reflect the brand identity.
Bring Luxury Coffee to Your Next Event
Whether you’re hosting a retail pop-up, product launch, or luxury brand activation, Flipside Coffee delivers more than just espresso. We create branded experiences that capture attention, keep guests engaged, and align seamlessly with your brand.
👉 Start your inquiry today to bring a luxury mobile espresso bar to your next event in Aspen, Denver, or beyond.
