Brewing Connections: Flipside Coffee Cart at PeerLogic’s Conference Booth
When PeerLogic, an AI company innovating in the dental industry, hosted a booth at a national conference at the Gaylord Rockies Resort & Convention Center near Denver International Airport, they wanted to stand out from the sea of exhibitors. Instead of stress balls and pens, they chose something irresistible: a mobile espresso bar.
The result? Their booth became one of the busiest, most talked-about spots on the floor.
A Fresh Approach to Conference Engagement
Conferences can be overwhelming — aisles full of booths competing for attention. PeerLogic knew they needed more than brochures to connect with dental office owners and decision-makers. By bringing in Flipside Coffee, they transformed their booth into a hospitality-driven experience where conversations flowed naturally.
As attendees roamed the exhibition hall, the sight of a coffee cart serving handcrafted lattes and cappuccinos was enough to spark curiosity — and start conversations. Instead of trying to break the ice cold, PeerLogic’s sales team welcomed visitors already in a great mood, sipping on a complimentary drink.
Flipside’s Role
We provided a full espresso bar service, staffed by professional baristas and stocked with our house-made syrups and organic milk options. Our presence helped:
Draw in foot traffic from all corners of the exhibit hall.
Warm up conversations between attendees and PeerLogic’s team.
Create a booth experience that stood out in a competitive conference environment.
Guests repeatedly commented on how unexpected and refreshing it was to enjoy a quality coffee service at a booth — and how it made PeerLogic’s space feel like the natural place to stop and stay awhile.
Behind the Scenes
This was about making B2B connections easier. Attendees lingered with their coffee, which gave PeerLogic’s salespeople a chance to explain their AI-powered phone services for dental offices. Instead of quick handshakes and forgettable swag, meaningful conversations happened over cappuccinos.
The Results
The cart created exactly what PeerLogic hoped for:
More traffic to their booth compared to neighboring exhibitors.
Memorable conversations with dental office owners.
A seamless, reliable coffee service that kept attendees energized and engaged.
Here’s what the client had to say:
“We had the best experience using Flipside Coffee for our conference. The coffee was delicious, they were super reliable, and everything was seamless. Thanks again!”
— Jaclyn Freedman, PeerLogic
Why Coffee Carts Work at Conferences
A mobile espresso bar doesn’t just serve coffee — it serves as a magnet for attendees. While other booths hand out trinkets, a coffee cart makes your space the place people remember. It:
Draws consistent traffic.
Encourages attendees to linger.
Creates an atmosphere where conversations come naturally.
From dental AI to tech startups, brands of all kinds can use coffee catering to elevate their trade show presence.
Elevate Your Next Conference Booth
Planning a booth at a conference in Denver, at Gaylord Rockies, or beyond? Partner with Flipside Coffee to create an experience that makes your booth the one attendees are talking about long after the event.
👉 Check availability here and make your next conference booth unforgettable with a mobile coffee cart.
