Coffee Meets Clean Beauty: Flipside Coffee Cart at Goop’s Aspen Store Launch
When Gwyneth Paltrow’s lifestyle brand Goop opened its new Aspen store, they wanted a launch that reflected their commitment to clean beauty and wellness while creating buzz in the community. What better way to welcome guests than with organic coffee and matcha served from a custom-branded mobile coffee cart?
A Wellness-Focused Store Launch in Caribou Alley
The event was held in Caribou Alley, a charming, flower-filled walkway that leads to Aspen’s exclusive Caribou Club. Guests wandered through the alley to find Goop’s new store — and were greeted by our luxury espresso cart, decked out with Goop branding, a custom overhead sign, printed cups, and a curated menu.
Our role was to provide a welcoming experience that aligned with Goop’s values: clean ingredients, beautiful presentation, and an atmosphere that invited guests to linger, sip, and explore the new store.
What We Served
Flipside brought a full-service espresso bar, complete with classic favorites and handcrafted lattes topped with barista latte art. But the star of the show? Matcha. Nearly 60% of drinks ordered were matcha lattes, a perfect fit for Goop’s wellness-focused clientele.
Every drink was prepared with care using organic whole milk, alternative milks, and house-made syrups — free from the chemicals found in mass-produced products. Guests were delighted not only by the flavors but also by the thoughtful sourcing that aligned with Goop’s clean ethos.
Behind the Scenes
Guests were pleasantly surprised to find that their drinks were complimentary, courtesy of Goop. The cart quickly became a focal point, drawing a crowd into the store and creating a warm, memorable introduction to the Aspen community. Many guests stopped to admire the presentation, and social media lit up with photos of branded cups, matcha lattes, and the new storefront.
The Results
The coffee cart experience created exactly what Goop had envisioned:
Happy guests who enjoyed organic coffee and matcha.
Social buzz that amplified the store launch.
A beautiful, branded atmosphere that matched Goop’s identity.
Here’s what the Goop team had to say:
“We had such a fantastic experience working with Flipside Coffee for our recent Aspen activation. From start to finish, their team—especially Erin and Ty—was an absolute dream to work with. Their communication was seamless, and they truly went above and beyond to bring our vision to life.
The coffee cart setup was not only beautifully executed but also created an incredible atmosphere for our guests. The coffee itself was phenomenal—crafted fresh on-site, with care and precision, and genuinely some of the best we've had.
Flipside brought the perfect blend of professionalism, warmth, and creativity to our event. We couldn't have asked for better partners and look forward to working with them again and again. Highly recommend!”
— The Goop Team
Why Coffee Carts Are Perfect for Store Launches
One of the unique strengths of a mobile espresso bar is its ability to draw people in and set the tone for a brand experience. Whether it’s a wellness-driven launch like Goop, a kids’ brand opening that could feature family-friendly drinks, or a luxury fashion house that wants refined espresso service — Flipside Coffee tailors the menu and vibe to the brand.
For Goop, clean ingredients and matcha-forward drinks were the perfect fit. For your retail launch, we’ll craft a menu and cart setup that’s just as intentional.
Plan Your Store Launch With Flipside Coffee
Opening a new retail store in Aspen, Denver, or anywhere in Colorado? A branded coffee cart is a must. From custom cups and signage to organic, house-made drinks aligned with your brand values, we’ll create an experience that makes your launch unforgettable.
👉 Start your inquiry today and let’s bring your brand to life with coffee.
