What an ETH Event Taught Us About Coffee, Community, and Energy

Last year, we supported a coffee cart activation for Uniswap during ETH Denver, and it reshaped the way we think about coffee at tech events. They rented out an entire climbing gym for the day—not for a party, not for a keynote, but for work. People coded on laptops spread across padded floors, took breaks to boulder for a few minutes, then dropped back down to keep building. The goal wasn’t employee appreciation in the traditional sense. It was about energy, flow, and signaling that they understood the community they were a part of.