Flipside Coffee at Vuori Aspen | 100th Store Grand Opening
When Vuori, the California-based performance apparel brand, opened its 100th store in Aspen, they knew the milestone deserved a celebration. To mark the occasion, they invited Flipside Coffee to create an experience that would energize employees, delight customers, and make the launch unforgettable.
Over three days of service, our coffee cart helped transform the new Vuori location into more than just a store — it became a community hub.
A Celebration in the Heart of Aspen
Aspen’s mix of mountain culture, wellness energy, and luxury retail meant there was only one coffee cart up for the job, Colorado’s healthiest, custom coffee cart, Flipside Coffee. From the moment the doors opened, the space buzzed with excitement as locals and visitors poured in to explore the new shop.
Our mobile espresso bar was stationed right inside the store, ensuring that every guest was greeted not just with premium apparel but also with a handcrafted coffee drink made to order.
Flipside’s Role
For three full days, we served nonstop coffee to keep the launch lively and engaging. Guests fueled up with:
Espresso drinks made on-site by professional baristas.
House-made syrups and organic milk options.
Thoughtful service that mirrored Vuori’s commitment to hospitality and wellness.
Employees grabbed lattes between shifts, shoppers lingered longer while sipping cappuccinos, and the vibe inside the store was one of celebration, connection, and energy.
The Atmosphere
The coffee cart didn’t just provide drinks — it created an experience.
Customers loved the sense of being welcomed into something special.
Employees felt energized and excited to be part of a history-making store launch.
The cart became a focal point, where conversations sparked and the community gathered.
As one guest put it: “It felt less like a store opening and more like a party.”
Why Coffee Elevates Retail Launches
Vuori’s Aspen grand opening showed why all retailers should consider a coffee cart for major launches:
Draws people in — who can resist stopping for free coffee?
Encourages longer stays — guests linger, browse, and buy.
Creates buzz — people share the experience on social media.
Aligns with brand values — for Vuori, wellness + lifestyle paired perfectly with handcrafted coffee.
The Results
Across three days of service:
Vuori staff stayed energized and focused through the rush.
Customers felt like VIPs at a milestone moment.
The Aspen community embraced the new store with excitement.
The combination of premium coffee + premium apparel made this grand opening one to remember — not just for Vuori, but for everyone who walked through the doors.
Plan Your Next Retail Launch with Flipside
From Aspen to Denver and beyond, Flipside Coffee helps brands create grand openings that feel like celebrations.With custom carts, branded cups, and world-class barista service, we turn retail milestones into community experiences.
👉 Start your inquiry here to make your next store launch unforgettable with Flipside Coffee.
